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Who Are We?

Elf Coaching is a partner with CRR Global. We are responsible for managing ORSC™ programmes in Singapore, Malaysia, Philippines, Australia & New Zealand (ex-China, ex-Japan) under CRR APAC.


About CRR Global

Headquartered in the United States, CRR Global is an ICF-accredited coach training school. We know coaching. And we know how to train others to use coaching skills whether they’re professional coaches or managers seeking a better way to work with their colleagues.


Our Coaching Culture curriculum is based on Systems Theory, Process Work, OD Theory, Family Systems Therapy, Alternative Dispute Resolution, Quantum Physics, Co-Active Coaching™, and more. At its core is the study of Relationship Systems Intelligence™ (RSI).


Relationship Systems Intelligence™ (RSI) is the ability to identify with and collaborate with groups, teams, communities and other social systems. RSI™ is a key component of a Coaching Culture, and every one of our workshops and coaching engagements focuses in some way on increasing the level of RSI™ in the Team and in every member of the Team.


Our work is based on the belief that good relationships are the foundation to healthy families, businesses and communities. 


At CRR Global, we believe that every person has a purpose in life, and our job is to support the leadership of individuals, teams and communities. Our coaching tools and training modules are based on cutting-edge human potential research around positive psychology and built to improve team morale while tackling specific performance issues.


CRR Global is represented by CRR Global Alliance Partners around the world.​

With the introduction of the 5 RSI™ Principles, this marks the evolution of the ORSC model over the last decade and finally providing us more clearly with a theoretical frame driving all of our tools and skills.

Marita Fridjhon and Faith Fuller

Marita Fridjohn - Co-Owner & CEO - CRR Global




Marita Fridjhon, is co-owner and CEO of CRR Global and mentor to an ever-growing community of practitioners in the field of Relationship Systems work. She designs curriculum and operates training programs in Relationship Systems Work for coaches, executives and teams. 


She came to this work from an extensive background of Clinical Social Work, Community Development, Process Work, Family Systems Therapy, Business Consulting and Alternative Dispute Resolution.
She has an international mentor coaching practice of individuals, partnerships and teams. Her primary focus in coaching is on systemic change, leveraging diversity, creative communication, deep democracy in conflict management and the development of Learning Organizations.


Some of her clients include: Nova Nordisk, Touro University, Grand Canyon National Park Service, Coaches Training Institute, Horizon Services Inc., Central YMCA, Chevron, Institute for the Development of Human Psychology, Deep Ecology Education Program, Contra Costa County Health and Prevention, Hyatt Hotels, San Francisco School District, Boeing, IBM & Emirates Bank Dubai.

Faith Fuller - Co-Founder & President - CRR Global




Faith is co-owner and President of CRR Global.

She is a psychologist and experienced trainer and coach, with over 15 years of experience in working with organizations, couples and communities.


Faith takes a systems approach to coaching, namely that all aspects of the system need to be addressed in order for effective change to occur. Her particular skill is empowering powerful, productive and joyous relationships in couples, partnerships and teams. She also has a background in consultation, team building, conflict resolution and community crisis intervention.


Some of her clients include: The Coaches Training Institute, YMCA, Oakland Interagency Childrens’ Policy Council, Horizon Services Inc., Bristol Hospital (England), Monkton Wilde Center (England), Beacon Schools, Boeing, Narcotics Education League, Mandana House, Vocolot Performances, Highland Health Psych. Center, and Perry Point VA Center.


About CRR APAC (Asia Pacific)

As CRR Global Alliance Partner with a focus on APAC (ex-China, ex-Japan) our Mission is to:


  • Be the bridge between offering leading global practices in the delivery of ORSC™ courses in this region with the opportunity to be current and relevant in APAC.

  • Spread the importance of how 'Relationship matters from the boardroom to the living room', along with what we know to be prominent in our region; 'Relationship matters from the living room back to the boardroom especially in family businesses'.

  • Support our participants, clients and organizations in applying the power of systems approach to leadership, change management, organizational development to navigate the VUCA environment. In our experience, our tools and processes bring results in high-performing and resilient teams that grow business results and sustainability.


About E L F Coaching

Co-Founded in 2009, Elf Coaching is a human growth partner with the purpose of 'Humanizing Organizations'. Elf Coaching delivers custom-designed experiential and executive education programmes which demonstrate the best combination of Asian values with leading global practices.


Based in Singapore, Elf Coaching maintains a strong presence in the Asia-Pacific region and also works with Fortune 500 companies globally as well as governments in Asia.


With a focus on coaching leaders and teams, leadership, innovation, cultural diversity and multi-stakeholder collaboration, Elf Coaching is currently CRR Global's Global Alliance Partner for Singapore & Malaysia, Philippines, Australia and New Zealand offering the 1st ICF Globally accredited Team and Systems Coaching Program.

The Team

Farhann Ali - Co-Founder & Managing Partner - Elf Coaching | CRR APAC




Catalyzing human growth in Heartset, Mindset & Skillset

Elf Coaching | CRR APAC - Elfarina Zaid - Co-Founder & Managing Partner


A human growth partner focused on humanizing organizations.

Faiz 2.jpg


Uplift and bring out the best in everyone



Embrace change and your life becomes an adventure

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